5 golden rules for a successful CRM implementation!

Publicado el 16 de Abril, 2012 por: buongiorno

With the support and pervasiveness of technology, the goal for CRM managers this year is to truly  gain a 360-degree view of the customer which will enable brands and companies  to improve the quality and satisfaction of each customer interaction and maximize the profitability of customer relationships.

US economists are predicting an increase in customer spending this year but  the challenge remains how to engage this post-recession consumer. 2010 is going to be up close and personal, digital and mobile, like it or not. Here the 5 key trends for 2010.

 

1) Branding is more important than ever. Brands have always been and are increasingly becoming an important value for customers.

2) Value is the strong-point: Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all.

 

3) Increased focus on data analysis. Companies are investing in measuring social media, understanding customer value and modeling customer behavior.

 

4) Customer Experience: Customers have more choices than ever. This affords them the luxury of demanding more. This is the year that the CRM Marketer will be charged with offering a consistent experience across all company touch points and developing the infrastructure that allows for knowledge sharing and smart communication. Those companies that understand where the strongest expectations exist will be the companies that survive and prosper. The customer's online experience will begin to evolve.

 

5) Personalization and customization: In order to be effective in this new year, companies will seek to know more about their  customers and use that insight to talk, engage and interact with their customers more often and more meaningfully in new and innovative ways (including dynamic content, blogs to other social networking).

 

Obviously to translate these trends in true benefits for companies and brands, it is important to endevour marketing programs built on maximum use of mobile, web and mobile internet and B!Digital provides innovative solutions such as loyalty via mobile and more. Check them out here.