The future of marketing? Looks at social media

Publicado el 07 de Mayo, 2010 por: buongiorno

In the past 6 months, marketers have shifted their attitudes toward social media marketing spending. This was recently affirmed in the new study, “The CMO Survey”, from Duke University’s Fuqua School of Business and the American Marketing Association. 

Social media marketing budgets keeps on rising. According to the results, businesses currently allocate 6% of their marketing budgets to social media, this is expecting to increase to 10% during the next year and to 18% over the next 5 years.

Back in August 2009, marketers had already planned to spend more money in social media.  However, in February 2010, marketers reported that they plan to allocate one-fifth of their marketing budgets to social media marketing in the next 5 years.  This is a definite increase from the 2009 projections.  The study features the following comparison from August 2009 to February 2010:

Current marketing budget spending on social media:

August 2009: 3.5%

February 2010: 5.6%

Marketing budget spending on social media in the next 12 months:

August 2009: 6.1%

February 2010: 9.9%

Marketing budget spending on social media in the next 5 years:

August 2009: 13.7%

February 2010: 17.7%

 

Source:  Socialmediaexaminer.com



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