E! Online goes mobile with B!Digital

Publicado el 28 de Mayo, 2010 por: buongiorno

 B!Digital and Comcast International Media (CIMG) have signed an agreement to launch a suite of localized European mobile sites for leading entertainment and lifestyle brand E! Entertainment Television.

As a complement to the content found on The E! International Network, for the first time ever, the launch will bring E! Entertainment’s signature blend of up-to-the-minute entertainment news, original series, gossip, music and movie reviews and red carpet coverage, to European mobile users. The launch underscores E! Everywhere, a company-wide initiative that makes E! content to multiple platforms available on all media platforms anytime and anywhere from online to broadband video, to wireless, to radio and to VOD.

The new agreement involves B!Digital’s development of iPhone application and mobile internet (WAP) site for E! Entertainment, localized across four key territories - UK, France, Italy and Germany. In addition, B!Digital will serve as the exclusive external mobile advertising sales house, selling inventory in the aforementioned territories. All sites will be managed and hosted on B!Digital platform.

Stefano Diemmi, Managing Director, B!Digital said, “The E! Online brand is huge and with this project, it is important for us to design and roll out compelling mobile content services that blend our 10 year know how of the needs of the European mobile user with E! Entertainment’s up to the minute, fresh and exclusive local and international content.”

The ad-funded, free to use iPhone applications provide users with instant access to the latest celebrity news, pictures, videos and exclusive live event coverage, allowing them to follow their favourite celebrities’ every move via their mobile.



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