El Real Madrid impulsa su comunidad móvil MyMadrid de la mano de B!Digital

Publicado el February 21st, 2011 by buongiorno

La nueva versión de la aplicación de MyMadrid ha registrado 250.000 descargas en tres meses y 20.000 usuarios activos cada día.

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The Mobile Applications Market

Publicado el May 24th, 2010 by buongiorno

Since the opening of the Apple Store, Apple, entrepreneurs and other companies have proven that mobile applications can not only be saleable, but that the best can become phenomena and superb revenue makers.

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The future of marketing? Looks at social media

Publicado el May 7th, 2010 by buongiorno

In the past 6 months, marketers have shifted their attitudes toward social media marketing spending. This was recently affirmed in the new study, “The CMO Survey”, from Duke University’s Fuqua School of Business and the American Marketing Association. 

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Mobile marketing: digital ad spend to surpass print in 2010 for first time

Publicado el April 30th, 2010 by buongiorno

For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell.

The data, collected in December 2009, quantifies how advertisers have planned their 2010 spending coming out of the major 2008-2009 global economic crisis.

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Mobile Advertising has a large untapped potential and now might be the right time to acquire first-mover advantages

Publicado el April 23rd, 2010 by buongiorno

Informa forecasts that the global mobile advertising market will be worth $12.09 billion by 2013.

This is a great opportunity for those brands intended to maximize this potential, in 2011, mobile advertising will be worth US$6.1 billion, of which US$1.5 generated from Europe.

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